Why Mobile Marketing with SMS?

This article discusses the benefits of using text message based mobile marketing and how any company, no matter what industry, can use text message as an efficient mode of communication and maintaining the loyalty of their present. Text message promotions can be used effectively to attract potential customers.

Mobile phones have become an essential part of everyone’s life. Whether one likes or not, having a mobile is now a must for everyone. With cell phones offering features of all kinds like internet, camera, mp3 player and others, the cell phone has become a useful tool which takes care of all your needs. Since it is “always on” and “always with you”, it makes sense that all marketing activities targeted towards mobile have response rates much higher than any other medium.

Research shows that text message is the most used feature of the cell phone after talking and also conclude that 90% of mobile users read a new text message within 5 minutes. Companies are now providing all kinds of information that can be requested with a single text message by a mobile user. Using text message for tasks like feedback, complaint management, and information queries saves the need and costs of hiring or setting up an in-house call centre. There are no busy lines or on-hold jingles for text messages and multiple users can send them at once.

Text messaging campaigns can be used for many different things like feedback, complaints, contests, lucky draws, product information. Many activities can be linked to a text message campaign, e.g., a beverage company ran a campaign where customers had to text a code they found under the bottle cap. A fast food restaurant did the same thing with their burger packaging. And even if someone cannot think of a campaign, a simple contact information text message feature would be useful for potential customers who want to contact a company.